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Jip

I did a little study on the popularity of windpants

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Jip

Hey folks, I've been seeing windpants get more popular for a little while now and wondered whether they actually were. I decided that one possible way to measure this would be windpants-related google searches as a portion of all simple fashion-related searches on google. The underlying assumption is that if people see people wearing windpants or see them in the media, they're more likely to search about them. I've included over 30 keywords, all of them mean specifically the nylon type of track pants, not the cotton type. Here is a 12-month moving average of a transformed version of the result:

awdOGc8.jpg

Don't worry about the dimensions, it's a more complicated calculation than I want to go into here and the result is dimensionless. The early part of the Canada series is noisy and I don't think it reflects the true popularity. I believe that the US series is accurate. Here are the growth rates for the US, both the basic series and its moving average in orange:

l1B5CxY.jpg

Being YOY and a moving average, the dates don't truly line up with the trend, but they are accurate to within 6 months. The dimensions here are meaningful. By this analysis, windpants were 20% more popular in the fall of 2016 than they were in the fall of 2015. I don't think that the 30% spike in 2006 is real, it is probably an artifact of the noisy data from 12 years ago (it comes from the unexplained dip in winter 2005-2006). 

I think that these two charts line up really well with my subjective experience. I feel like windpants have been becoming more popular since about 2015, but aren't nearly back to their early-2000s level. What do you think?

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adidas2sl2

Do people always refer to them as windpants though? I wonder if trackies or nylon pants or warmups are synonyms used in searches. 

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Jip

I included windpants, wind pants, windsuit pants, wind suit pants, windbreaker pants wind breaker pants, tracksuit pants, track suit pants, nylon trackpants, nylon track pants, nylon pants, warmup pants warm up pants, warmup suit pants, warm up suit pants, splashpants splash pants, nylon jogging pants, swishy pants, swishy track pants, swishy adidas pants, swishy jogging pants, nylon sports pants, swishy sports pants, nylon sweat pants and swishy sweat pants.

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chorlax123

First off, thanks for the research.

A couple things I'm curious about though. Does your data factor in the number of internet users and their use rates? Or is it gross number of searches?

After all, more people now use the internet:

chartoftheday_2007_Internet_adoption_in_

 

And people use the internet far more:

google-searches-per-year.jpg

Either way, I hope windpants make a comeback.

 

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Jip

I did account for that, I divided each index by the index for just a search for "pants", which should capture both the growth in searches and if there's been any shift towards or away from searching for clothing-related searches on another site vs. google since 2004.

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Blackshiny

I did see a few shiny Nike nylon wind suits in a store called villa. It's a sneaker store, anyways I wanted to buy them so bad... I think nylon is coming back slowly tho

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